Leading Australian digital media company Yeahpoint scooped the pool at last night’s (October 22) POPAI Australia and New Zealand Marketing at Retail Awards in Sydney, proving that the shift to digital marketing has well and truly arrived in the region. As the fastest growing digital media company in the Asia-Pacific, Yeahpoint has led the digital marketing revolution through custom solutions for retail giants such as SingTel, Selleys and Mars Petcare.
Last night (October 22) Yeahpoint was recognised for their custom retail marketing solutions in the fields of digital and interactive media kiosk, digital and interactive media content, digital and interactive display solutions and healthcare retail.
Yeahpoint CEO John Anderson says with the global downturn, retailers have turned to new marketing methods to attract customers in-store and create a unique shopping experience.
“Interactive solutions are new marketing tools that are beginning to be taken very seriously by retailers,” Mr Anderson says.“Increasingly, we are seeing a shift away from billboard advertising and cardboard cut-outs to marketing tools that allow for customer interaction.”
Yeahpoint received a gold award for their work with Singapore telecommunications company SingTel in the creation of three digital concept stores. The stores included digital, interactive screens embedded throughout the store, from counter tops to the outdoor glass windows, which allows customers to continue shopping even after the store has closed.
Yeahpoint also received gold and silver awards for their interactive display solutions and kiosks for Selleys Sealant and Glue Advisory Centre. After an initial trial in 10 stores, Selleys has since rolled over 100 units in Australia and New Zealand, with more than 100,000 interactions per month.
Yeahpoint also won a silver award for their work in developing a touch-screen hearing test with professional audiology chain Bay Audio. This solution offers customers a quick and free hearing test encouraging potential customers to go to Bay Audio rather than another audiology store.
After initial trials, Bay Audio has rolled out the solution to all its stores with plans to implement it further in their stores in New Zealand, Hong Kong and Singapore in the future.
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